Website of Professor Dr. (University of Phoenix) Bernd Heesen

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Business Analytics

The Learning objective is to get familiar with the concepts of Corporate Performance Management. The course covers the management perspective (concepts as well as end-user perspective) as well as the IT perspective (Implementation of a Business Intelligence System). The topics covered include:

  • Management perspective
    • Introduction to Business Intelligence and Corporate Performance Management
  • IT perspective
    • Data Modeling Concepts
    • Extraction, Transformation & Load Process
    • Dashboard creation 
    • Concepts and Applications of Machine Learning in a business context

The exercises are performed using using a selection of tools from the following: Microsoft Excel and Microsoft Power BI